Upon graduating from Cal Poly San Luis Obispo with a B.S. in Ornamental Horticulture, Bill started a 29-year career with the Valley Crest Companies, which today is a $1 billion landscape business that is well known throughout the U.S. Bill worked his way through many field positions at VCC leading to the Regional VP position for the Southern California region, overseeing a $25 million portfolio with 6 offices, 5 separate service lines and over 500 employees. During his time at VCC, Bill also spent two years as VP of Human Resources, serving as the primary architect for the development and implementation of the national training program, performance management system, and the recruiting program for the 10,000-employee company.

Bill has learned that while growing plants was a big part of the landscape business, he also learned that growing people and relationships was a more critical part of having a gratifying professional and personal existence.