Ditch the Clock: Why Flat Rate/Upfront Pricing Wins Every Time
Still billing by the hour? You’re not just leaving money on the table—you’re capping your growth. In this no-fluff session, we’ll unpack the proven benefits of flat-rate pricing (also known as upfront pricing) versus the outdated time-and-materials model. Through firsthand interviews with top-performing contractors from around the country who’ve made the switch—and never looked back—you’ll hear how flat rate has increased profitability, boosted customer trust, and created operational clarity.
Whether you’re running a two-truck outfit or managing multiple crews, this presentation will challenge your mindset, provide actionable strategies, and show you how to ditch the hourly grind for a smarter, scalable model. If HVAC and plumbing figured it out a decade ago, why are we still stuck in the past?
Kevin Battistoni
Kevin Battistoni is the National Customer Experience Manager for Hunter Industries, a global irrigation and outdoor lighting product manufacturer. Based out of the Chicagoland area and baptized in sprinkler water, this fourth-generation irrigator spent two decades in family business rolling around in the dirt before turning in his shovel for a broom, working in the Green Industry supply chain.