Just like a home with no landscaping, a brand without curb appeal gets ignored. Many landscape businesses jump straight to explaining their services (enlightenment) or asking for the sale (commitment), but they forget the first step: sparking curiosity. Without that, customers simply pass by.

In this engaging seminar, Chris Major, a former award-winning landscape designer turned StoryBrand marketing guide and photographer — will show you how to use the curiosity triangle to create brand curb appeal that draws customers in. Using practical analogies from the landscape trade, Chris will walk you through how curiosity leads to enlightenment and ultimately to commitment and why skipping the first step leaves your brand invisible.