AI and the Green Industry: What You Don’t Know Will Hurt You
AI tools have been around for a long time but they are just starting to become more mainstream. Learn how generative AI tools work, how you can use them to be more efficient with marketing, and how they will affect your customers' ability to find you via search. Leave this session with a basic understanding of how AI will affect your business and how you can make sure that it has a positive effect.
Katie Elzer-Peters
Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in email marketing, web development, web strategy, and business development for green industry clients.
For 15 years she has helped green industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the age of technology. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of background or experience.