Move over boomers – there’s a new consumer in town. In today’s society, it’s clear that millennials have a massive buying power. Garden Media Group and admitted millennial Katie Dubow will define what millennials value and the best ways brands can reach this demographic. Use the information provided to grow your business and stay relevant.
Garden Media Group
Katie McCoy Dubow is Creative Director at Garden Media Group, a public relations firm that specializes in the lawn and garden industry. Katie was in the 2018 40 Under 40 Class awarded by GPN, the recipient of the 2016 Emergent Award from the Garden Writers Association and sits on the Board of the Pennsylvania Nursery and Landscape Association. She has presented the Garden Media trends report to audiences around the world. Find her enhancing brands’ reputations, building killer campaigns and launching new products at the firm’s world headquarters, and only location, in Kennett Square, PA. In her spare time, she practices Bikram yoga and watches the sunset with her husband, daughters, dogs and chickens in their garden.