Marketing to Millennials: A Labor of Like

Jan 29 2019 - 8:00am

Move over boomers – there’s a new consumer in town. In today’s society, it’s clear that millennials have a massive buying power. Garden Media Group and admitted millennial Katie Dubow will define what millennials value and the best ways brands can reach this demographic. Use the information provided to grow your business and stay relevant.

Session Track: 
Business, Marketing & Technology


Garden Media Group

Jourdan Cole is a resident millennial and digital media marketer for Garden Media Group, a women-owned and run public relations firm specializing in the home and garden industry and celebrating its 30th year in business.
Previously, she worked as an editor for a national line of community magazines. Cole is a proud Penn State Nittany Lion and also worked as an editor for The Daily Collegian during her time there.
Cole lives in West Chester, PA where she’s a Chester County Master Gardener in her free time. Find her shopping for the latest houseplants, in the garden or practicing yoga. Her goal is to convince people that brown thumbs can, in fact, be turned green.