Expand Your Backyard Wallet Share: Sell Artificial Turf from Patio to Property Line

Homeowners are investing more in outdoor living than ever before—yet many landscaping pros leave money on the table by focusing only on traditional turf installations. In this session, you’ll learn how to expand your “backyard wallet share” by positioning artificial turf as a premium, end-to-end solution that enhances every square foot of outdoor space. From patios and play zones to pet areas, side yards, rooftops, and full-property transformations, we’ll explore strategies to identify new use cases, upsell effectively, and increase project value without increasing crew size.