Jeff Westendorp

With over 35 years of horticultural expertise and passion for people, Jeff Westendorp established his own consulting business, Keep Growing!. His journey began on a family farm and advanced to a MS in Agricultural Engineering. Jeff has provided global horticultural guidance and business support to NGOs, CEAs, Nurseries, TC Labs, and URC Farms. As past partner of Walters Gardens, he effectively spearheaded increases in productivity and scale.

Keep Growing!

Opportunity Solving

Session Track: Overview (All sessions), Grower

Start Date/Time: Tue, 01/23/2024 - 9:45 AM

End Date/Time: Tue, 01/23/2024 - 10:45 AM

Explore the idea that opportunities abound in unexpected places. Often, these revelations arise while addressing other challenges. The essential element is pairing structure with an open mindset, remaining receptive to possibilities not yet realized as data accumulates. We'll draw lessons from real-life situations, demonstrating how opportunities may lurk in the shadows, just waiting for those who dare to venture beyond the obvious.

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