Business, Leadership & Labor

Your Practical Blueprint to Entrepreneurial Success in 2024

Jen@MNLA.org — Wed, 10 Jan 2024 21:00:16 +0000

Your Practical Blueprint to Entrepreneurial Success in 2024 Jen@MNLA.org Wed, 01/10/2024 - 4:00 PM

Overview (All sessions)

Start Date/Time

Tue, 01/23/2024 - 8:30 AM

End Date/Time

Tue, 01/23/2024 - 9:30 AM

Welcome to "How Do I Build the Life and Business of My Dreams?" For early-stage entrepreneurs facing the harsh reality that more than half of new businesses fail in the first five years, this session is your practical guide to success. We'll define what success looks like in 2024, conduct a check-up of your business, and dive straight into a workshop crafting your 1-year and 90-day game plans.

Equip yourself to live the entrepreneurial dream while sidestepping potential nightmares. Join us for a collaborative, help-first discussion that will increase your odds of success while reaching for your goals in 2024.

Presenter

Ryan Henry

Ryan

Henry

VISIONARY | ENTREPRENEURIAL LEAP

Ryan Henry is a co-founder and the Visionary behind Entrepreneurial Leap. He is driven by his unwavering passion to help entrepreneurs succeed. Having embarked on his own journey of starting, failing, learning, and ultimately succeeding in business ventures from a young age, Ryan has cultivated a wealth of first-hand knowledge. This deep well of experience equips him to empower other entrepreneurs to increase their chances of achieving remarkable success.

Ryan understands the challenges faced by entrepreneurs, having navigated and triumphed over numerous hurdles throughout his own journey. His life’s mission is to share his insights and wisdom, ensuring that emerging entrepreneurs can build the businesses of their dreams.

Through his work with Entrepreneurial Leap and the Entrepreneurial Leap Academy, Ryan is an inspirational guide for early-stage entrepreneurs, offering them the practical tools and support needed to transform their entrepreneurial dreams into reality.

Entrepreneurial Leap

Turning Rookies Into Rockstars

Jen@MNLA.org — Wed, 20 Dec 2023 14:23:53 +0000

Turning Rookies Into Rockstars Jen@MNLA.org Wed, 12/20/2023 - 9:23 AM

Overview (All sessions)

Business, Leadership & Labor

Start Date/Time

Wed, 01/24/2024 - 2:45 PM

End Date/Time

Wed, 01/24/2024 - 3:45 PM

Businesses are realizing they need to be more competitive in what they offer, like salary, benefits, and flexibility. But there's more to standing out than just these things. One way is to support learning and skills development. In the Green Industry, finding and keeping workers is tough. Companies that give employees chances to grow have an edge because people want employers who invest in their future. Let us help guide you in building onboarding and development experiences that take employee goals and align them with company objectives. Together we can solve the labor problem in the landscaping industry.

5 Key Takeaways for Attendees:

1.Highlighting training opportunities during the recruitment process can give a company a competitive edge in attracting candidates.
2.How to build a 90 day onboarding plan that will reduce turnover.
3.Learn how to give the employees a career in landscaping, not just a job. Reduce turnover with micro-promotions and employee development programs.
4.What happens when you up-skill a worker and they leave? Was it a waste?
5.Training programs are most effective when they align with both individual career goals and the broader company objectives.

Presenter

Matt Crinklaw

Matt

Crinklaw

Matt Crinklaw’s unwavering commitment to excellence is evident in the quality of Greenius' training programs. Through his leadership, the company has become synonymous with cutting-edge, industry-relevant training, empowering individuals and companies to thrive in a rapidly evolving professional landscape. With a visionary mindset and a steadfast commitment to excellence, Matt stands as the Senior Vice President and Co-Founder of Greenius, a pioneering force in the realm of landscape training.

With over 16 years experience within the organization, Matt has played a pivotal role in shaping Greenius into an industry leader. Matt's journey at Greenius is not just a testament to his leadership, but also a narrative of perseverance, innovation, and a relentless pursuit of excellence in the field of training and employee development.

Greenius

Succession Planning for the Family Business

Jen@MNLA.org — Wed, 22 Nov 2023 20:19:48 +0000

Succession Planning for the Family Business Jen@MNLA.org Wed, 11/22/2023 - 3:19 PM

Overview (All sessions)

Business, Leadership & Labor

Start Date/Time

Tue, 01/23/2024 - 1:30 PM

End Date/Time

Tue, 01/23/2024 - 2:30 PM

The purpose of this session is to help you understand the issues involved with the transfer of a family business and what options are available to accomplish the transfer of a family business.

Topics that will be covered in this session include pre-transfer planning, preliminary transaction matters, pre-closing matters, key terms and conditions of the transaction, key transaction documents, closing matters, and post-closing matters.

Presenter

Christopher M. Williams

Christopher M.

Williams

Christopher M. Williams is a business attorney with Couzens, Lansky, Fealk, Ellis, Roeder & Lazar, P.C. He regularly assists clients with business sales and acquisitions, business formation, contract review and drafting, general business counseling, buy-sell agreements, and succession planning. He represents clients throughout the state of Michigan in a wide variety of industries. He is a member of the State Bar of Michigan's Business Law, Real Property Law, and Taxation Sections.

He is a frequent speaker at his firm's continuing education seminars for certified public accountants, accountants, and insurance and financial professionals. Some of his past speeches include "Preparing the Closely Held Business for Transfer to the Next Owner," "Key Issues for Financial Advisors in Business Acquisitions," "Six Planning Tips Every Seller Should Know Before Selling a Business with Seller Financing," and "The Anatomy of a Business Sale Transaction."

Couzens, Lansky, Fealk, Ellis, Roeder & Lazar, P.C.

Marketing to Attract Your ‘A’ Client

Jen@MNLA.org — Wed, 22 Nov 2023 17:22:48 +0000

Marketing to Attract Your ‘A’ Client Jen@MNLA.org Wed, 11/22/2023 - 12:22 PM

Overview (All sessions)

Business, Leadership & Labor

Start Date/Time

Tue, 01/23/2024 - 9:45 AM

End Date/Time

Tue, 01/23/2024 - 10:45 AM

The seminar will cover various topics such as:
• Understanding your ideal client and their needs
• Reviewing the main mistakes landscape entrepreneurs are making with their marketing and how to fix them for 2024
• How to measure the success and ROI of your marketing efforts
• And more…

Presenter

Vanessa McQuade

Vanessa

McQuade

As part owner of Intrigue, Vanessa has had the opportunity over the last 10 years of helping businesses get noticed and found by their A-Clients. She and the team at Intrigue specialize in providing support to businesses that focus on home renovation home construction, and landscaping. With extensive expertise in marketing and strategy, Vanessa is able to offer valuable insights and guidance to help these companies achieve their goals. By focusing on this specific niche, she has developed a deep understanding of the challenges and opportunities that businesses in these industries face. Vanessa’s experience and skills make her a well-suited speaker to help great companies attract the right clients.

Intrigue Media

Rob Murray

Rob

Murray

Rob Murray is the co-founder and CEO of Intrigue Media, a digital marketing company that has been empowering and growing businesses in the home improvement space for the last 14 years. Intrigue has been on Canada’s Growth 500 list for four years, is a Google Premier Partner and is Meta Certified. Rob directs the organizational vision, works with clients to grow their businesses, and ensures that Intrigue has the right people and the right tools to get results. He is the past President of the Entrepreneurs’ Organization in Southwest Ontario and sits on the board of his local hospital as the digital marketing chair.

Intrigue Media

Don’t Just Think – KNOW the Value of Your Business

Jen@MNLA.org — Wed, 22 Nov 2023 17:18:33 +0000

Don’t Just Think – KNOW the Value of Your Business Jen@MNLA.org Wed, 11/22/2023 - 12:18 PM

Overview (All sessions)

Business, Leadership & Labor

Start Date/Time

Wed, 01/24/2024 - 4:00 PM

End Date/Time

Wed, 01/24/2024 - 5:00 PM

Business owners often think they know what their business is worth, until they go to sell it… and then they get a rude awakening. Avoid that moment and know exactly what your business is worth. This session pulls back the curtain on business valuation methods and provides attendees with insight into how to build value in their businesses.

Whether an owner plans to sell to a third party or to a family member, the steps required to build value lead to a more successful outcome for everyone involved.

Presenter

Phil Harwood

Phil

Harwood

Phil Harwood is the owner of Tamarisk Business Advisors, GrowTheBench, and Snowfighters Institute. He is widely considered as one of the leading consultants in the professional landscape and snow management industries in North America, with almost four decades of industry experience.

Phil holds an Executive MBA with honors and Bachelor of Arts degree in Marketing, both from Michigan State University, and is currently pursuing a law degree.

Phil is a member of the State Bar of Michigan, Grand Rapids Bar Association, Christian Legal Society, Federalist Society, and the Exit Planning Institute.

Tamarisk Business Advisors

AI and the Green Industry: What You Don’t Know Will Hurt You

Jen@MNLA.org — Wed, 22 Nov 2023 17:04:45 +0000

AI and the Green Industry: What You Don’t Know Will Hurt You Jen@MNLA.org Wed, 11/22/2023 - 12:04 PM

Overview (All sessions)

Business, Leadership & Labor

Start Date/Time

Tue, 01/23/2024 - 2:45 PM

End Date/Time

Tue, 01/23/2024 - 3:45 PM

AI tools have been around for a long time but they are just starting to become more mainstream. Learn how generative AI tools work, how you can use them to be more efficient with marketing, and how they will affect your customers' ability to find you via search. Leave this session with a basic understanding of how AI will affect your business and how you can make sure that it has a positive effect.

Presenter

Katie Elzer-Peters

Katie

Elzer-Peters

Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in email marketing, web development, web strategy, and business development for green industry clients.

For 15 years she has helped green industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the age of technology. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of background or experience.

The Garden of Words, LLC

Spring Clean Your Website & Dust Off Your Email Program

Jen@MNLA.org — Wed, 22 Nov 2023 17:02:43 +0000

Spring Clean Your Website & Dust Off Your Email Program Jen@MNLA.org Wed, 11/22/2023 - 12:02 PM

Overview (All sessions)

Business, Leadership & Labor

Start Date/Time

Tue, 01/23/2024 - 11:00 AM

End Date/Time

Tue, 01/23/2024 - 12:00 PM

Get your digital ducks in a row. Update your website for a fantastic 2024 season. Learn how updates that you might not know about can make a big difference. Make sure your website and email marketing are working together.

With all of the changes happening with online search and algorithm disruptions, it's more important than ever that you have a direct line to your customers to communicate important information. Leave with a DIY cheat sheet and an email roadmap to make it easy for you!

Presenter

Katie Elzer-Peters

Katie

Elzer-Peters

The Garden of Words, LLC

Developing a Niche Landscape Business

Jen@MNLA.org — Wed, 22 Nov 2023 15:55:58 +0000

Developing a Niche Landscape Business Jen@MNLA.org Wed, 11/22/2023 - 10:55 AM

Overview (All sessions)

Business, Leadership & Labor

Start Date/Time

Tue, 01/23/2024 - 4:00 PM

End Date/Time

Tue, 01/23/2024 - 5:00 PM

To set your company apart from the pack, you have to offer something different and attractive – It has to be the best of you, your team, your creativity, and your joy of interaction with your clients. In broad brush strokes, this presentation will address the development of your “brand”, your personal development as a business person as well as your personal development outside of your business.

Of course, good business practices only go so far. We will also address development of your business standards…Quality of work and materials, excellence in customer service, and excellence in artistic and functional installation.

This all comes together through a team with shared values and goals, good internal relationships and communication, and respect for one another’s unique giftings.
The end result is having a job that you love, customers that love you, and a deeply satisfying career.

Presenter

John DeVore

John

DeVore

Formerly in the greater Cincinnati area, John’s firm, DeVore’s Land and Water, is currently located in Citrus County, Florida. For more than 40 years, his specialty has been in the creation of functionally artistic gardens.

As a landscape and garden designer, he strives to bring the healing and restorative power of nature to an accessible level for a homeowner or business, regardless of location or size. As an educator and public speaker, John has trained professionals as well as garden enthusiasts nationally and internationally in design, stone construction and aesthetics, hardscape, water features, Japanese garden principles and horticultural practices.

DeVore's Land and Water

A Building Block Approach to Human Resources: A Step-by-Step Guide for Building an Effective Human Resources Function

Jen@MNLA.org — Wed, 22 Nov 2023 15:35:09 +0000

A Building Block Approach to Human Resources: A Step-by-Step Guide for Building an Effective Human Resources Function Jen@MNLA.org Wed, 11/22/2023 - 10:35 AM

Overview (All sessions)

Business, Leadership & Labor

Start Date/Time

Wed, 01/24/2024 - 8:00 AM

End Date/Time

Wed, 01/24/2024 - 10:00 AM

Whether a landscaping company has 10 employees, or 50 employees, or even a couple of hundred employees, it must have a human resources function that is simple, legal, and results-oriented. Regardless of organizational size, the human resources plan must be developed according to systematic best practices that minimize legal liability, ensure efficiency, and promote sustained company success.

This presentation offers a step-by-step guide to build an effective human resources function in any company based on professional fundamentals, legal compliance, and organizational goals. By focusing on the fundamentals, and avoiding the bureaucratic distractions, the human resources function can have a value-added effect on the company. The information contained in this presentation is based on best practices from various landscaping companies throughout the green industry, and will be shared in a simple, easy to follow, and applied manner.

Presenter

Dr. Steve Cesare

Dr. Steve

Cesare

Steve Cesare Ph.D, has more than 25 years of Human Resources experience. Prior to joining The Harvest Group, Steve worked with Bemus Landscape, Jack in the Box, the County of San Diego, Citicorp, and NASA.

Steve earned his Ph.D. in Industrial/Organizational Psychology from Old Dominion University, and has authored 68 human resources journal articles. As a member of The Harvest Group, Steve’s areas of expertise include: staffing, legal compliance, wage and hour issues, training, and employee safety.

The Harvest Group