Why Do we Need to Charge so Much?

Jan 28 2019 - 2:40pm

The thinking of nearly every technician is that the difference between what they are getting paid, and what the customer is charged, is all profit. Attendees will learn, via use of a Sample Company, what it really costs to run a profitable business.  Basic costs of doing business will be covered and then attendees will be shown how those costs must become part of the required hourly rate. By the end of this session all technicians and/or employees will have a full understanding of why the company needs to charge what it does.  It is a real eye-opener to most technicians and /or employees.

Session Track: 
Turf & Landscape Management


Grandy & Associates

Tom Grandy has over 50 years of experience in industry and small business. He has worked as the general manager of a service company, is Regional Director of Company Development for the DIAL ONE franchise and is the founder of Grandy & Associates. The vision of Grandy & Associates is to “teach contractors how to run profitable businesses”. We accomplish our vision through business training workshops and seminars, one-on-one consulting and educational materials (i.e., software, brochures, manuals, newsletters, CDs and DVDs).

Tom also developed the industries’ leading software modeling program called “Labor Pricing for a Profit with Cash Flow Projections”. In addition, Grandy & Associates are the founders of the “Profit University Audio Series” for owners and managers. Tom Grandy writes articles for numerous trade publications including: The News, Contracting Business, HVAC Insider and monthly articles in Sweeping Magazine, Reeves Journal, RSES Journal and Contracting Canada.

Tom routinely presents at national and state conventions for QSC, PHCC, Aquatech, Florida Pool and Spa Association, ACCA, MCA, SMACNA plus Comfortech. In addition to trade associations, Grandy & Associates does extensive business-training for contractors through wholesalers, distributors and manufacturers across the country including many national franchises.