“Plants Do That!” is part of the National Initiative for Consumer Horticulture or NICH. The goal of NICH is to use stakeholder partnerships to increase the percentage of U.S. households participating in gardening to 90% by 2025. Many industry professionals and academicians are working together to produce marketing materials and document the impact consumer activity has on our industry. Bridget will share information about how this initiative can help you sell more plants.
Michigan State University
Bridget Behe is currently a Professor of Horticulture at Michigan State University. She teaches courses on marketing and management for horticulture majors. Bridget has conducted nearly 100 consumer and market research projects on horticultural products, both edible and ornamental. She has written more than 500 publications in the trade press and peer-reviewed journals. In 2013, she was awarded the National Service Award by the Michigan Floral Association and, in 2012, was named the Outstanding Established Teacher in the College of Agriculture.