The green industry has been historically one of the fastest growing sectors of the U.S. economy, but recent reports show that some segments have become stagnant or declined. As technologies evolve and become more accessible, green industry operations can use e-commerce (online sales) and e-marketing (online marketing campaigns) to boost sales, build new partnerships, and pursue up- and down-stream integration strategies.
This presentation will address the impact of e-commerce and e-marketing on green industry businesses and will characterize drivers and barriers to adopt technology in the Amazon era. This presentation will also provide businesses with the best practices to start and plan your social media marketing strategies.
Ariana will provide participants with applications of key marketing concepts and how to use them to draw customers and increase sales.