E-Commerce and E-Marketing in the Green Industry

Date/Time: 
Jan 29 2019 - 4:15pm

The green industry has been historically one of the fastest growing sectors of the U.S. economy, but recent reports show that some segments have become stagnant or declined. As technologies evolve and become more accessible, green industry operations can use e-commerce (online sales) and e-marketing (online marketing campaigns) to boost sales, build new partnerships, and pursue up- and down-stream integration strategies.

This presentation will address the impact of e-commerce and e-marketing on green industry businesses and will characterize drivers and barriers to adopt technology in the Amazon era. This presentation will also provide businesses with the best practices to start and plan your social media marketing strategies.

Ariana will provide participants with applications of key marketing concepts and how to use them to draw customers and increase sales.

Session Track: 
Retail

Presenter

Purdue University

Dr. Ariana Torres has over nine years of experience working on the intersection of economics and the specialty crops industry. Her extension program, Horticulture Business (www.hort.purdue.edu/hortbusiness), provides decision-making tools for specialty crop and ornamental growers, as well as training to stakeholders. She works closely with a range of specialty crop growers including grain, fruit and vegetable, and ornamental operations.

Her expertise include the economic modeling of adoption of new technologies, the development of decision making tools for specialty crop growers, and the economic impact of growers' decision-making processes.