Jan 23 2017 - 3:00pm
Call them what you want — Millennials, Generation Y, Generation We — it doesn’t change the reality that most of them grew up just as one era ended and another began. They’re old enough to remember what life was like before high-speed Internet, but young enough to lead the digital revolution. Many years from now, they will bore our grandchildren with stories about ancient things like “dial-up modems” and “books.” In the meantime, we’re dealing with our shortened attention spans, student debt and smartphone obsession. You’ll learn what it takes to attract, manage and sell to this powerful generation and why you just can’t ignore them anymore.