Ian Baldwin

Nursery Business Consultants

Retail business consultant Ian Baldwin was born in England, has earned a BS in Horticulture and an MBA and has worked in the nursery industry since he was 16. He has lived in California since 1986 and is an American citizen.

For over 27 years Ian has consulted for companies in N. America and Europe on garden center design, sales & marketing, merchandising, “retail detail”, strategic planning and the financial criteria for a profitable operation.

His “TLC...Think Like Customers” (www.ianbaldwin.com) sales motivation program has helped to increase sales for over 250 garden retail companies and since 2002 his business management program for the ANLA, “The Garden Center University” has set the standard of business training for owners and managers.

Throughout all of Ian’s work one particular theme prevails. His goal is to help his customers make more money with less stress, and it works!